Airdrop Analysis: 88% Fail to Sustain Value After 90 Days

Recent analysis of airdrop performance in 2024 reveals a troubling trend for crypto enthusiasts. Out of 62 airdrops studied, only 8 tokens managed to maintain positive trading values after 90 days. This stark statistic underscores growing skepticism about the effectiveness of holding airdropped tokens for long-term gains.

The report, conducted by KeyRock, highlights that a staggering 88%  of these tokens experienced price declines shortly after their initial listing. Most significant price movements occurred within the first 15 days, with many projects failing to sustain user interest or token value beyond this period. 

This trend indicates that many participants are primarily motivated by short-term incentives rather than genuine engagement with the underlying protocols.

Interestingly, the analysis also categorized airdrops based on their token distribution size. Larger airdrops, distributing more than 10% of total supply, demonstrated better long-term performance, fostering community loyalty and reducing sell pressure. In contrast, smaller distributions often led to rapid sell-offs and diminished interest.

Ethereum and Solana emerged as standout networks, showcasing better resilience with 14.8% and 25% of their respective airdrops maintaining value after three months. Meanwhile, other chains like BNB and Arbitrum recorded no successful outcomes.

As the crypto landscape evolves, these findings raise critical questions about the sustainability of airdrop strategies and their role in building lasting user communities.