Metaplanet Transforms into Bitcoin Treasury, Sees First Profit Since 2017

Metaplanet, a major public-listed company in Japan, has made a bold move. Known as Japan’s MicroStrategy, the company now focuses on Bitcoin as a key part of its strategy. This shift is already paying off, with Metaplanet set to achieve its first operating profit since 2017.

Metaplanet Shifts to Bitcoin Treasury Operations

Metaplanet has adopted Bitcoin treasury management as a strategic priority. The company’s “Bitcoin First, Bitcoin Only” approach is a response to Japan’s weakening yen. Rather than holding traditional currency, Metaplanet plans to use various financial tools to acquire more Bitcoin. 

In just six months, Metaplanet has already accumulated over 1,000 Bitcoins. The company uses BTC Yield as a performance metric, tracking Bitcoin’s growth compared to the number of outstanding shares. 

Stock Surges as Metaplanet Becomes Profitable Again

Metaplanet is on track to post a profit for the first time in years. CEO Simon Gerovich confirmed this milestone, citing strong performance in both the hotel and Bitcoin businesses. The company’s stock has experienced a major rally since adopting the Bitcoin strategy. 

Stock prices recently hit an all-time high of 4,240 JPY, with $180 million in daily trading volume. This growth has driven Metaplanet’s valuation to $1 billion. 

Year-to-date, the stock has gained 2,100%.

As Bitcoin holdings continue to grow, Metaplanet’s profitability looks set to increase. The company’s shift toward Bitcoin positions it as a leader in Japan’s evolving cryptocurrency scene.